The biggest issue is that enshittification has rendered nearly all dating apps 100% identical. And thus they share the same flaw and vibe for users.
Swipe right, like, super like, subscribe. Go premium to bypass Daily limits, etc.
It is no coincidence that match group owns nearly all major dating apps and platforms besides bumble. So they all switch to this monetization once purchased. Quick or slow, always.
10 years ago. OkCupid was an app that centered on using long quizzes with somewhat curated questions to see what your likes and dislikes and sexual kinks were and pair you up with someone while sharing info only when both of you had answered the same questions. The quizzes were the forefront alongside the score. Photos were important, but not essential per se.
But now, like every app, it has a swipe section where you quickly judge based on hot or not metric and move on. Which 30 other apps already do. And this is true for dozens of dating apps that Match Group purchased while they were still on the rise. Many still exists, as an afterthought. Because that was the goal. Keep them an afterthought.