Can we just STFU about this mediocre ad already? You’re giving it more airtime and more mental bandwidth. I didn’t think it was worth one day of headlines much less two or three.
this post was submitted on 10 May 2024
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Agreed. People like to get upset over nothing. It’s a stupid commercial that landed poorly. Someone in the marketing department has way too much control and probably didn’t do a very good focus group for this.
There are plenty of other things about Apple we could be complaining about.
Ignoring things like this is how we've ended up with an entire generation of people who Apple thinks are either too lazy or too stupid to create art or music on their own.
Note that I am not calling anyone lazy or stupid, I'm just stating Apple thinks this is a desirable outcome and is pushing forward with that plan
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First I've heard of it and you know, you can just ignore it lol. Yet you took the time to make a comment and... complain about talking about it?
I have to read the headline to ignore it. That puts the ad in my brain, which is what the purpose of the ad is. The post itself is doing advertising despite being negative. I don’t want to think about ads. Fuck em.
I’m about to block this community for a week or something, then resubscribe.
I mean I’m kidding, but I’ve seen more shit about this ad that I’ve never seen over the past three days than any actual ads of any type.
This person's comment is all that anybody needs to know about this situation.
This whole outcry is a joke.
They're symbolizing all the creative things, that they just talked about, that you can do with the iPad.
If you got Apple is "destroying creativity" from that, you A) only saw the clip or B) are searching for problem.
If you got Apple is “destroying creativity” from that, you A) only saw the clip or B) are searching for problem.
The outcry's not really Apple, but tech in general. The backlash of crushing the human experience is the transition from valuing true art and creativity, and just lurching toward yet another do-everything screen that doesn't compliment creativity, but instead displaces it, with the hint of incoming generative AI.
Apple really doesn't give a fuck about art, creativity, expression, or for that matter quality anymore. They're good at making a thing that sells, they're good at marketing it, and they're good at convincing people of the cost vs worth equation that gives them insane margins over their chic branding. I love the outcry not because of any validity behind the detriment of tablets and smartphones (which is absolutely there) but moreso because it's entertaining when a company renowned for their advertising prowess fucks up so publicly then backpedals with apologies.
Good times, and fuck Apple.
Yeah, I'm no marketing guru, but I feel their actual point would have been better conveyed by a pile of all of the things the iPad replaced slowly gathering dust, spider webs, and eventually archaeologists.
I think it's supposed to be inflammatory so that we all talk about it and make it viral. This isn't the first time Apple has done this.
"What's a computer?"
Hideous
The absolute worst, most annoying thing about every Apple advert and the day-long adverts - the launch day events, is the freaking hyperbole.
(breathlessly exclaim:) The fastest ever. The thinnest ever. More cameras than ever! The most ever ever!
Breathtaking vividly bright Applewordsalad display technology
My coworker is fully bought in to the ecosystem, so I get the full experience every launch day. Listen critically sometime. Turn on your bullshit filter. It's a fun game.
Apple popularised two things that bug the shit out of me in addition to everything you said. "on iPhone" "on iPad" just sounds utterly wrong. It needs to be "on the iPhone" "on the iPad". Now everyone is doing it.
The other is " breathlessly we're excited to announce/we're excited to share with you/we're excited!!!!big fucking cheesy grin". The whole point of having that whole "excited" or whichever adjective you want at that point of the sentence is to prep you and let you know what you're supposed to feel. If it's that good surely you shouldn't have to tell me what I need to feel.
It's because they're trying to instill in your mind that you're getting into an ecosystem. A way of life, even.
"XYZ on the iPhone" just makes it sound like an appliance.
"XYZ on iPhone" makes it sound like it's an ecosystem. An experience. Something to be part of.
It's a very deliberate (though subtle) marketing choice that I believe impacts how people view the brand.
Why is thinnest ever placed in such high regard? Have you seen how ridiculous the new iPad Pro looks when the Pencil is attached to it for charging?
I think I'm in the vocal minority in that I really don't give a shit about thin, especially if it affects performance, repairability, or battery life.
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lmao that headline
Seriously, everyone is going to forget about this in a week. Regardless of how you feel about Apple, one slightly tonedeaf ad isn't going to significantly affect their reputation.
It's little things like that that add up and move a brand reputation one way or the other.
I just watched it for the first time and... I really enjoyed it. It's a little off-brand for Apple, but a great ad overall.
It kinda reminded me of those old PS3 commercials that David lunch directed. Kinda liked it, tbh
Different time, different audience. This would have been a better commercial for a property insurance company.
They should go super meta with it and crush Apple products in an ad for AppleCare.
Oh, that would be good.
That's what IPads are made of
Save us 5 years. Just put the new ipad into e-waste collection now. Meanwhile, anyone want to use all the real tools designed specifically to make music? Any kid with half a brain will spend their $1000 musicmaking budget on something useful
Some nut: I haven't been mad today. I need something to be mad about.
Apple launched an ad.
The nut: perfect.
The Register calls it Xitter? epic
Is it pronounced “shitter”?
Of course.
I actually did not know that Tim Cook is a christian nut job.
Isn’t he gay?
You can’t be gay and a devout Christian. God said so.
I actually think that's perfectly possible because to be a christian you have to already be in denial about a whole boatload of things, so really.. what's one more? And as a bonus "my own people hate me" fits nicely with the whole christian guilt thing.
Yeah, what surprised me most about the posted article was the Jesus fish on his phone case.
These are the kind of ads you make when you have a profound lack of self-awareness.
they should have run the commercial in reverse.
Yup and then have something like "all of this creativity in one compact device. The all new iPad"
Or simply squish them like they were rubber instead of destroying them.
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