I live in India and I am pretty poor, I hope to be middle-class/upper-middle class someday, but I have noticed something sinister from some people who are extremely privileged, they can be still be bought with money.
Lack of money makes you desperate, and paranoid, and comparison drives you crazy, hard to be morally perfect as a poor man, but I see actors who have made insane amounts of money on the backs of their Indian fans like Shahrukh Khan, Canada Kumar, Ajay Devgan, Hrithik Roshan and many more who are well-respected in the industry and who still can sell their own fans financial ruin (gambling) or death (Tobacco) in ads. I thought the point of being rich was that you could be more moral, what is the use of getting rich if you use your influence and fame to do more harm than good?
Also, all the actors mentioned above have made numerous movies about patriotism, many in their private conversations like to brag how much they "love their country... blah... blah... blah", but yet they feel ok selling Tobacco to their fans who made them what they are.
I have a cousin who worships Shahrukh Khan and who took up Pan(Tobacco) because he was naive and because he probably thought it was "cool" since his favorite actor (on whom he has modeled all aspects of his life was selling tobacco), thankfully we were able to get him off that a few years ago, but he spent money like water and he gained worse health for it. He got off easy, many suffered financial ruin or even death. So, when is it fucking enough!? When will these people have enough money?
edit: It's just not India, it happens everywhere (just watch CoffeeZilla to see more prime examples of this) Also, I am not saying I am perfect, if someone gave me an insane amount of money to sell Pan, I will, judge me if you will. But, I like to think if I had "enough" money, I would be immune to the attractions of blood money, I like to think I can try to be as moral as I can be then, but these people almost make me think that there is never "enough" money.
There's no hard line between "not enough" and "enough". More is always better. It's just a question of whether the gains are worth the effort.
Consider Maslow's hierarchy of needs. If we say that being able to satisfy physiological needs is "enough", you still need to ask: with that probability and for what duration of time? Nothing is guaranteed in life, but as you gain more money, you get asymptotically closer to that 100% probability of satisfying all physiological needs for the duration of a human lifetime. What if you want to provide this guarantee for your children? Your extended family? Your local community? Then you'll need even more.
Let's say you've satisfied all levels of needs but the last one: self-actualization. That final level can be a huge money sink. Are you an artist that wants to express your idea exactly as they appear in your mind? You'll need a lot of resources to acquire relevant material, or to pay others to work with you on these projects. Are you a scientist who's interested in fundamental research and gaining a better understanding of the universe? Again, you need lots of money for your scientific equipment and for paying other people to help you.
Then you look at how hard it is to acquire more money. If you're out doing a 9-5 every day and getting paid hourly for your work, that's a high effort. You probably wouldn't want to keep doing that if you know with 95% certainty that you have enough money to survive your remaining days. Now think about someone taking a bribe. In many cases, it's extremely low effort. You're already working your 9-5 anyway, but someone is now paying you extra to not do your job? Win-win. What about ad reads? Again, you're already working in front of the camera anyway. This is just a question of what you do in front of said camera. Ad reads are probably one of the easiest options, no matter how questionable the product is.
What each person wants out of life is going to be very different from one another. Maybe you only care about having enough to take care of yourself, but someone else may need to care for many other people. One person may be okay with a quiet carefree life, another wants to fix all the problems they find, and another wants to enjoy all the luxuries life has to offer. How far you go is largely dependent on the effort required to get there.