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The phrase "design language" is overstated and pretentious. Anywhere design language is used the word design, by itself works. Design encompasses all the elements that unite an object into a cohesive work.
The phrase design language started with internet articles needing to pad their word count.
(not a designer myself btw)
Isn't design language mainly used to describe general things about how a design should work?
Take Material for example. Material itself is a design language, telling you how far apart certain click targets should be, how big text should be, stuff like that, to make a generally useable UI. It doesn't tell you what shape or what colour your button should be, that's up to the implementation, like Material UI, to decide, which is what I would call the general design.
"Material is a design, telling you how far apart certain click targets should be."
See, the sentence works without "language". Its addition makes it overstated and pretentious.
If you follow a design, you are following the guidelines of how something should look.
They’re trying to solve one of the hardest problems in Computer Science: Naming things.
What do you call the framework, or design system—that thing that’s not quite a glossary of the terms—we’re going to use to describe the meta conversations around design?
“Design language” encompasses the colors, spacing, tokens, typography ramps, general rules, and all the other fiddly bits to unify on so that the more interesting parts of design and user experience can happen.
Naming things is hard :/