The NFL season is about to start and it would be nice to have as many people as possible participating on the communities from https://nfl.community. Being a topic-specific instance with closed registrations, I'm aware that it is harder to be discovered, so I'm writing here with the intent of both promoting a bit and to find enthusiasts joining in.
If you'd like to help the instance and the team communities grow, there are two ways to help:
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Join https://fediverser.network, find the Lemmy community you want to help and apply to become a Community Ambassador. Community Ambassadors can add different sources of content and also send invites to "good" reddit users to migrate.
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Become a moderator of your team community. The communities are still all low in traffic, so I guess the hardest part for the moderators will be in finding and posting the type of content that you'd like to see in the community, in order to set out its tone.
As always, if you have any questions don't hesitate to ask!
I don't know if we are talking about the same thing when I say "content was not the problem".
What I mean is that people's objections to Reddit is not in the type of content that they could find there. Overall, people like the conversations they have there and they like the range of communities that were there. And none of the alternatives you mentioned stand on the same footing as Reddit, so there is no pointing in comparing them.