this post was submitted on 19 Sep 2024
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EA desperately wants investors to know it's on the generative AI bandwagon (www.gamedeveloper.com)
submitted 1 month ago by [email protected] to c/[email protected]
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[–] [email protected] 41 points 1 month ago* (last edited 1 month ago)

I scrubbed the video for the better part of 40 minutes. Here's the vibe. These points bounce off each other.

  1. AI everything. This is aimed at investors who don't know shit about games other than it has labor cost. Nothing novel was shown or discussed other than broad strokes of concepts which we already know about.

  2. Sponsors and Ads everywhere. To remind us it's EA

  3. Creating is bad business. EA wants:

  • to use AI, not artists
  • fleeting interactions, not deep experiences
  • sell platforms, not content
  • engage algorithmically

They aspire to do to games what TikTok/Reels/Yt shorts did for video. Make it as easy to make a "game" (AI slop) as shooting a phone video. Let the algorithm bubble up addictive crap and get eyeballs on screens. Ads everywhere. Pay extra to make Iron Man a character in your 2-minute "game"

This is a nightmare and I hope they fail