this post was submitted on 25 Jul 2023
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Technology
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I wonder what it would like if they rolled out the OG circa 1998 page-rank algorithm on todays web. What would that algorithm find if we ran it now? Would it be garbage or would it undercut all the SEO and find good stuff?
I have a hunch that the current search is bad, not because they cannot do better, but because it is profitable for it to be this bad. The most powerful SEO tool is probably your checkbook.
There's definitely an arms race - if it's cheaper to pay an SEO to get your pages shown, then you pay the SEO; if it's cheaper to pay Google advertising, then you pay to play. I'm sure Google is constantly tweaking their algorithm to filter SEO techniques to get better, authentic results, but it seems like a losing battle at this point.