223
Not just for kids: Goldfish crackers announces name change to appeal to adult snackers
(www.usatoday.com)
this post was submitted on 23 Oct 2024
223 points (94.8% liked)
Not The Onion
12183 readers
1537 users here now
Welcome
We're not The Onion! Not affiliated with them in any way! Not operated by them in any way! All the news here is real!
The Rules
Posts must be:
- Links to news stories from...
- ...credible sources, with...
- ...their original headlines, that...
- ...would make people who see the headline think, “That has got to be a story from The Onion, America’s Finest News Source.”
Comments must abide by the server rules for Lemmy.world and generally abstain from trollish, bigoted, or otherwise disruptive behavior that makes this community less fun for everyone.
And that’s basically it!
founded 1 year ago
MODERATORS
you are viewing a single comment's thread
view the rest of the comments
view the rest of the comments
It’s the same as when IHOP renamed themselves the International House of Burgers to promote their stupid burger menu then immediately changed back.
I’d love to know how much stunts like this actually convince anyone to consciously or unconsciously purchase more of whatever the marketing team is being paid to promote (I’m guessing nowhere near enough to cover their salaries and the stunt itself).
How much did the stunt really cost though? A couple articles and swapping out some labels can't be that much.
Being honest, probably not much, but the amount isn’t zero. I guess I’m just not seeing how creating any kind of brand confusion helps an established brand like goldfish when people will just forget about this kind of thing almost immediately.
Shorter version, you’re right that it isn’t a large expenditure, but god, it’s so dumb.