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I'm an American expat living in Portugal. The country's focus on work-life balance is very different than in the US.
(www.businessinsider.com)
Comunidade generalista para Portugal.
That doesn't sound like a thing, or if it is, it doesn't sound like it would or should pay enough to live off of. I'm pretty clueless about what people do though.
It's a thing, sometimes you just need some minor help on your digital channels or you don't want to directly go to an agency/hire a FTE.
I don't know the COL in Portugal, but if it generally lower than the rest of Western Europe and she's receiving US rates from her work its definitely enough to live on.
Sounds like corpo speak for instagram thot.