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Isn't YouTube bound to win the war against adblockers? (lemm.ee)

submitted 1 year ago* (last edited 1 year ago) by [email protected] to c/[email protected]

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I often see the sentiment that YouTube and adblockers will be forever locked in a cat-and-mouse game. However, for many years now, Twitch has entirely eliminated adblocking on desktop web.

What is stopping YouTube from replicating Twitch’s advertising strategy of embedding ads directly into their videos?

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[–] [email protected] 16 points 1 year ago

Twitch ads are pre-booked for a set price. Youtube ads are auctioned per viewer. Youtube would stand to lose quite a bit of money(and, more importantly, perceived share value) moving back to broad advertising.