this post was submitted on 06 Jul 2023
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It sounds like a lot until you realize that Threads is basically just a DLC pack for Instagram, which already has one of the world's largest user bases as it is - something like ~2.5b users, I believe.
I find it hard to consider any user count on Threads to be "growth", when the accounts have already existed since before Threads launched. It's like if a bakery sold cakes to 500 customers a day, and then decides to start selling pies, as well. If the same 500 cake customers come back and buy pies, the restaurant didn't gain any new customers; it's just the same customer base enjoying a different product being offered now. Maybe this is just me being pedantic, maybe this is just me reaching for a reason to downplay Meta. I dunno.
This is exactly my feeling as well. I like the design of it, but it doesn't feel like it's own thing. It feels like alternative content from the people I already follow on Instagram. It's like an echo chamber in an echo chamber.
I'll be curious to see if they ever decide to open it up to non-Insta users. I turn to Microblogging like Mastodon/Twitter for a completely different social media experience, not a different side of the same coin.
But in your metaphor there is an important part missing. Twitter, the pie shop around the corner, just lost a chunk of customers to the bakery. Now I’m not saying this will kill twitter, I think Elon manages just fine on his own. But it’s going to contribute to its death, as it gives people an easy alternative.