this post was submitted on 26 Jan 2024
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Electric Vehicles

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Despite the bad press, half of America is still considering an EV or hybrid car — they just want them to be cheaper (www.businessinsider.com)
submitted 9 months ago by [email protected] to c/[email protected]
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Claims that electric vehicles don't have enough demand may be overblown.

A new study from GBK Collective, published Thursday, found that half of the more than 2,000 US car consumers they interviewed were considering either an electric or a hybrid car for their next vehicle purchase.

This far outweighs the current ownership trends found in the study. Only 14% of those surveyed already own a plug-in or hybrid vehicle of some kind. It's another piece of evidence of a huge opportunity for EV manufacturers to home in on the needs of these green car-curious consumers.

"These are not the same kind of customers who created the initial EV market," GBK President Jeremy Korst told Business Insider in an interview.

…

"These are later adopters, and because of that, they're not as driven by innovation or even design," Korst said. "They have more functional needs, and they're much more pragmatic and thinking about the total cost of ownership both in price and in effort, like, 'how do I charge so what's that going to take? How much time is it going to take me?'"

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[–] [email protected] 12 points 9 months ago (1 children)

The only thing stopping me is the price. ICE vehicles are close to normal price but hybrids and electrics are expensive. I wanted a Jeep 4xe but the markup on it far outweighs anything I save on convenience and gas. I don’t drive a lot though.

[–] [email protected] 4 points 9 months ago

Every morning I go by a entire lot filled with Jeep 4xe's they can't sell because they are too damned expensive. At least a couple hundred of them. Where I am as well even the base model they priced just right so it doesn't get any government incentives or kicks backs for buying a EV or Hybrid which makes it one of the most expensive options in the category.