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Does anyone understand the point of advertising a game doing something that, after downloading, it does not do? (lemmy.dbzer0.com)

submitted 9 months ago* (last edited 9 months ago) by [email protected] to c/[email protected]

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It seems like if what you're showing is what you understand they find appealing and fun, then surely that's what should be in the game. You give them that.

But instead, you give them something else that is unrelated to what they've seen on the ad? A gem matching candy crush clone they've seen a thousand times?

How is that model working? How is that holding up as a marketing technique???

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[–] [email protected] 9 points 9 months ago* (last edited 9 months ago)

There are about 3 companies that dominate 90% of the mobile games market and these ads are extremely cheap to produce

Also there is tons of money in mobile gaming, just look at Blizzard, their highest revenue brand is Candy Crush