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It’s just water in a can. How did Liquid Death become a billion-dollar brand? (www.nbcnews.com)

submitted 7 months ago by [email protected] to c/[email protected]

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[–] [email protected] -4 points 7 months ago (1 children)

(people would drop the bottle when empty but put the cap on, which is a nasty tripping hazard).

How does having the cap on change the danger level of the hazard?

[–] [email protected] 7 points 7 months ago (1 children)

the bottle doesn't crush because the air is trapped inside.

[–] [email protected] -3 points 7 months ago* (last edited 7 months ago)

Yes and the extremely thin plastic that the bottles are made of these days cracks and lets that air out as soon as force is applied.

Maybe you all drink Dasani exclusively or something, but most bottled water these days comes in plastic that's as thin as tissue paper. I have had that shit crack in my hands.