this post was submitted on 30 May 2024
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FlyBuys to come to an end (www.rnz.co.nz)
submitted 5 months ago by [email protected] to c/[email protected]
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Major loyalty scheme FlyBuys will come to an end later this year.

The scheme allows customers to redeem points for items in its loyalty shop, get petrol discounts and convert their points into New World Dollars.

The programme, has been running since 1996 and has about 1.8 million active Flybuys members.

"The landscape for loyalty programmes has changed, and continues to change rapidly, with businesses now having greater access to technology and capabilities that enable them to create their own highly tailored proprietary loyalty programmes. The Flybuys model of a services and retailer alliance has run its course, so will close at the end of this year," Ryley said.

Flybuys members would be able to earn points up until 11.59pm on 31 October and would have until 11.59pm on 31 December 2024 to redeem them.

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[–] [email protected] 8 points 5 months ago

Turns out those cameras at the self serve registers and customer info from online orders already collate plenty of sellable customer information and you don't even need to tie a loyalty programme to them.