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Burning out: how Australia’s bid to cut smoking rates exploded into suburban tobacco wars
(www.theguardian.com)
This was inevitable and forseen.
Realistically recreational drugs can't be priced out of existence. Stuff like plain packaging is fantastic, more funding to help addicts quit would be good (e.g. naltrexone pbs trials) would be nice.
At a certain point you just have to accept not getting 100% of people off them, and recreational drugs are the place for a government monopoly so there's no profit incentive to undermine cessation efforts.