All in all, these things are not energy-hungry. It probably costs more energy to display these pages on a big screen than doing all the data processing required. When it comes to energy efficiency, huge "energy-hungry" datacenter are usually more efficient: they have the ability to do economy of scale, and for them, a Wh gained is money gained so they are usually well designed in that respect and keep getting more efficient.
I have resources like the Low-Tech Magazine in mind, which uses solar power to host a website
I have a friend who is really serious about energy savings and about having a sustainable lifestyle. And who does the maths and his homework. His advice was that IT is probably the last of your concerns. Insulate. Insulate your water-heater, insulate your house. Find your main source of wasted energy. It probably won't be your webserver and by several orders of magnitude.