I'd argue most people don't even realize they're assholes.
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Be sure to follow the rule before you head out.
Rule: You must post before you leave.
Assholes are especially bad at recognizing that they’re assholes.
Assholes Recognizing the shit that’s coming out your mouth is the first step.
This sounds like obvious sealioning but I've got a minute so I'll take the bait. If everyone applies that mentality it will almost always lead to the tyranny of the majority. What will cause a group that has even a slim majority to understand and take into account the needs of the minority. How will the majority even know there is a problem if the minority doesn't (as you say) "complain to everyone else". Just like the poster depicted says "so what" about it being gay being a choice, I don't care whether people define that stance as "homophobia". I do care that they understand why they shouldn't do it.