I'm getting to the point where I just want to read ... once I get onto a site, I skip the ads and just read (most of the time I get limited ads because I have ad blocker) ... but if the ads, images, display is making it hard to read, I turn on read mode and get rid of all the clutter ... if the site was purposefully designed to not allow me to use read mode ... turn off the tab and move along to the next link.
If the site has somehow bypassed ad block and now shows ads, floating images, floating videos, banners or other elements ... if I can't get to the content I came to see, I turn off the tab and move on to the next site. I'm no wasting my time on these dumb sites.