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Cameras above each door to gather data.

Ads on the doors.

Because EVERY SINGLE SQUARE INCH OF EVERY SURFACE MUST MAKE PROFIT.

I would complain and stop shopping there, and encourage others to complain as well. Hell leave the doors propped open to help people see what's inside, even though it'll run up their electricity bill and spoil the contents. Aslo remember to bring in one of those window-cracker car safety things and have a go at breaking the screens if you want to be even more rebellious.

To kill the planet faster you dummy.

So they can show ads for 2 minutes, and whats actually behind the glass for about 5 seconds.

It allows them to control the appearance and impression of the products more. A huge amount of store design is based around making the stuff appealing and thus increasing the chance you buy it.

Hence the huge pyramids of apples or the bountiful overflowing stock of vegetables. They’ll generally not even sell a half of what they end up stocking, but if they just stocked what people were likely to buy the shelves would look barren and off putting, and people may be less likely to come back there.

Even if a glass door on these fridges was perfectly functional and arguably better from the average person’s point of view, the screens give the marketing team more opportunities to spin their products. The goal of a store is not to provide you with what you want and need, but to convince you that you want and need things you don’t actually.

Now you don’t have to make sure everything is stocked neatly. But I think they are bullshit and will not buy from them.

The CEO is doing a favour for one of their friends who is the CEO of the display door manufacturing company

they're not actually worth it, any potential benefits are outweighed by the cost and mainenance of the massive displays and the software needed.

Better insulation; what others are saying is just what SEOs will do with it once implemented but AFAIK the main purpose is more efficient refrigeration.

[brovoice] imagine the savings from using just painted fiberboard when everyone^tm^ has ar glasses on!

Unfortunately this isn't Star Trek.

To be entirely fair, the glass doors are terrible for refrigeration efficiency because the glass is far less insulated than the door with the screen is. It might actually save electricity by powering a screen that shows a picture of the product over a insulated door than just having a glass door.

This implementation looks ugly as heck of course but if there's a big enough energy efficiency gain I suppose it might be worth the trade off

Then how would you be able to hide a camera for facial recognition?

It's so they can use facial recognition to determine which products you are most interested in

Walgreens has them installed in 700 stores because a previous ceo signed a deal with a company that provided them.

The CEO of the company providing them? Was also a previous, different CEO of Walgreens. Sure looks like a buddy did another buddies startup a favor, likely for a kickback.

The current Walgreens CEO canceled them, and is being sued for it.

Its walgreens CEOs all the way down.

They're in the bad place

It just works so well!

turns around and looks up