Nothing helps your cash-hemorrhaging company attract new advertisers like the most petty weak little baby-slaps against people that have (rightfully, as you've since admitted) called you out for bad behavior. Man, where can I sign up to do business with this guy!
Grew up in the Evangelical church - the way they always explained it to us is that it's not a religion (which is a dogmatic set of beliefs that one only obey because they are told to), but rather it's a personal relationship with Jesus, and you do the things he tells you to do only because you love him so much.
It also opens the door for some weird loopholes for dealing with apostates, since if you stop doing the things they tell you to, you must not truly have loved Jesus to begin with.
It really feels like they've honed the edge of the mind virus extra razor-sharp. Lots of wacky thought-terminating logic structures, kinda cool if it weren't so devious.
Dude can't even manage to look cool wearing a bulletproof vest in a warzone and working on cybernetic brain implants.
It's nice that they're wearing gloves for the final throwdown. Wouldn't want anybody's lil knuckies getting hurt when deciding the fate of the material realm.