I suspect he may be A/B testing pricing. I could have sworn I saw $12.99 for the Ad Removal IAP earlier, but it's showing $19.99 now.
Even $12.99 felt high just to remove ads. Especially when compared to previous Sync Pro pricing.
I also suspect there may be some testing of the appetite for higher pricing for early adopters... with the potential to lower pricing later for mass audience appeal.
I think we're seeing a lot of long-time Sync users (who came from Sync for Reddit), so that audience is probably a bit more amenable to higher pricing to support the developer, but this pricing doesn't seem competitive with the broader Lemmy community.
Why are the responses to all these questions happening in Discord rather than the official Sync Lemmy channel? ๐ค