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It's simple, despite what big tech companies are telling themselves, current algorithm for personalized online ads doesn't actually work, because you can't force people to be interested something just by shoving media in front of them.
Instead of realizing that people want genuine human engagement to tell them HOW your product can help solve their problems, we are at the phase where tech companies double down on their incorrect assumption and thinks to make people want things, they just need to shove more things people don't want to see in front of them.
Algo ads could be good, if they weren't primarily advertising stuff to me after I already bought it.
I look up a specific type of product that isn't consumable, buy it, then get ads for it for weeks.
How many mattresses or tires can one person need?
That's the problem with personalized algorithms, because they don't understand what people actually needs.
(What people actually need is tickets to "Barbie")
The advertising companies, Google & Facebook, absolutely do understand this and are happy to mistreat small companies.
The worst part of using Google Search without uBlock is that if I'm just trying to get to a specific website without typing out the full html address, I have to scroll passed the top result which is an advert for the website I already typed.
Google charges companies for customers they already had.
It's even worse than that. The ad is often a fake version of the website you are looking for. Ublock protects you from phishing and malware.
It's even worse than that, Facebook and Google have been selling "impressions" that are actually bots for decades at this point.
Very often do I have to bypass the wrong links as well for competitor services I wasn't looking for, because I explicitly wrote the service I had chosen.
Long ago I was searching for a new printer then the printer ads started following me to different places on the Internet. Places that should not have known I was searching for a printer. I decided I wasn't going to have any of that and installed an ad blocker.
Not sure how effective that will be in future. Pretty sure ads as content written by AI is going to be the hot new thing. And by hot new thing I mean thing that can die in a fire.
Surely the fact that you bought a toilet recently means that you're now a toilet enthusiast and will happily click on ads to add to your toilet collection!
We hear you like toilets
I’d say synchronous targeted ads work very well. I.e. showing me ads when I am searching for something explicitly on Google or Amazon. Asynchronous targeted ads - yeah, less so.