If you want a "setup and forget" type of experience, synology will serve you well, if you can afford it. Of you are more of a tinkerer and see yourself experimenting and upgrading in the future, then I recommend custom built. OMV is a solid OS for a novice, but any Linux distro you fancy most can do the job very well!
I've started my NAS journey with a very humble 1-bay synology. For the last few years I am using a custom built ARM NAS (nanopi m4v2), with 4-bays and running Armbian. All my services run on docker, I have Jellyfin, *arr, bitwarden and several other servicies running very reliably.